And talk about a drag & drop builder that works. I’m a big geek about the way stuff looks, so I love it. In addition to the campaign builder, what’s another BenchmarkONE feature you love? Initially, you’re excited just to get an opt-in, but you get to a point where you need to see what’s working and what’s not working.įor me, the “ah-ha” moment was the fact that I could see it all in one place and make it happen quickly. When you start scaling a business, you need to be able to track and measure things. I love the fact that I could see a campaign. I wasn’t left wondering what was happening next – I could see it. And then I just click to add an action or add a tag. I’m a visual person, so I like that I can see “Email 1,” Email 2,” “Email 3” in a visual sequence. What was the big “Ah-Ha!” moment that made you decide you needed to try BenchmarkONE? I don’t dread logging in, I’m like, “Sweet, I’m logging in, I’m checking it out.” It’s fantastic. With BenchmarkONE, I can go in and create a campaign or create a web form and integrate it with the third party tools I use, like sales pages and squeeze pages.īenchmarkONE eliminated the need to block off hours to get things done. Within 24 hours I had everything – forms and contacts – moved over to BenchmarkONE. I was able to move from Infusionsoft, and still had lists with Aweber. How has BenchmarkONE specifically addressed your challenges?īenchmarkONE has completely pulled out the need for the middle person to manage marketing automation for me. I ended up needing someone to manage it for me. I didn’t want to have to dive into something twelve levels deep just to get a campaign up. My frustrations were that I want to get logged in, set a campaign up, segment my subscribers, and do it easily. At the same time, I do consider myself pretty technical. They’re a great company, and I’m happy for their success. I loved Aweber, but they were very limited. Who haven’t I used in terms of email marketing? I started with One Shopping Cart. What were your sales and marketing challenges before you used BenchmarkONE? And I like stuff to be easy – which is obviously why I like BenchmarkONE. Your site has to look good and represent your brand.
My audience is the everyday user, the person building their business with WordPress, or who wants to make money with WordPress.
Benchmark email wordpress full#
I was working full time, and I just hit a point where I had a bit of a cushion and I decided I wanted to do something from home that was more fulfilling, and I made a go of it. I lost my husband in a car accident, and our kids were only 6 and 2. I started my business when I was widowed in 2003. Tell us about yourself and your company, The WordPress Chick.
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